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A second pair of experienced eyes

Website consultancy.
Clear thinking, practical help.

An experienced developer alongside your existing team. I help review the bigger picture, ask practical questions and turn website ideas into a workable plan.

  • Wigan based
  • Direct access to Sam
5.0 from 165 Google reviewsVerified 5 November 2026
Sam Jay Heaton outdoors
Your developer. Your direct contact.

A proper starting point

A fresh perspective.
A practical next step.

You may already have designers, developers or a marketing team. Sometimes what you need is someone who can look across the whole picture, ask the awkward practical questions and help turn an idea into a workable plan. I can act as your website consultant and contribute directly where the project needs it.

A website project can become difficult when the brief, technology and business expectations drift apart. I start by understanding what you need to achieve, what already exists and which decisions are holding things up. The output should help you act, not simply add another document to the project folder.

I can review an existing site, help define a rebuild, assess proposed features or work through a technical issue with your supplier. Where the evidence is incomplete, I explain what needs checking before a recommendation can be treated as a decision.

What matters in the work

Designed to fit.
Built to work.

Talk it through

A technical perspective.

Website and technical reviews

Clear requirements.

Briefs, requirements and supplier discussions

Considered platform choices.

Integration and platform decisions

A useful roadmap.

SEO, AIO and conversion improvement planning

From the portfolio

Different businesses.
Individual thinking.

A few examples of the websites and long-term relationships behind my work.

Digital Space

Part of the business. Beyond the build.

Bespoke web development, consultancy and ongoing digital support for Digital Space, spanning maintenance, SEO, marketing materials and reporting.

  • Web Development
  • Consultancy
  • Maintenance & Support

The Lookout Bequia

Two apartments, remarkable sea views and hosts who know their island. For The Lookout Bequia, I brought the accommodation, the practical details and the people behind the welcome into one connected website.

  • Web Design
  • Web Development

The detail behind the work

A considered approach.
From the start.

The choices, practical details and support that shape your project.

01

Translate between business and development

A useful specification explains the user, the task and the expected behaviour. I can help define those details for a CRM, quoting tool, e-commerce integration or customer portal, including data flows, permissions and important exceptions.

That makes conversations with your internal team or external agency more productive. It also helps identify the features that are essential now, the assumptions that need testing and the work that can sensibly wait until the first version is in use.

02

Advice with implementation experience

I bring practical experience of designing, developing, optimising and caring for websites. That means I can discuss the consequences of a recommendation: how it affects the content team, what an integration needs, which ongoing costs it introduces and how the finished work will be maintained.

Digital Space is an example of a relationship that includes consultancy alongside development, maintenance, support and wider online activity. The point is to fit into the client’s business and contribute useful technical judgement, rather than insist that every task becomes a full rebuild.

03

Work alongside the people you already trust

I can contribute to meetings, review a proposed approach, assess a release or take ownership of a defined technical task. You remain in control of the project and its existing supplier relationships. The arrangement is agreed around the decisions and work you need help with.

An initial review may reveal that your current team already has the right solution. In that case, useful consultancy can be as simple as confirming the approach, clarifying a risk or helping prioritise the next stage.

04

Make the next decision easier

Tell me what you are planning, who is involved and which question needs answering. I will suggest a sensible review or consultancy scope and explain the information needed to make it useful.

There is no fixed consultancy price hidden behind the website package starting price. A short review, an ongoing advisory role and detailed technical discovery are different pieces of work, and I quote them accordingly.

Before we get started

Good questions.
Straight answers.

Can you work with our current agency or developer?

Yes. I can join a defined part of the project, review decisions or provide practical implementation support alongside your existing team.

Will you insist on rebuilding the website?

No. I assess the existing site and the business requirement first. Targeted improvements or a clearer brief can be more useful than a rebuild.

What will we receive from a review?

The agreed output may be a prioritised action plan, a technical brief, annotated findings or direct implementation. We define that before the work starts.

Connected services

Find your next step.

Your next chapter

Good things start
with a conversation.

Tell me what you are working towards. I’ll help you find a useful next step.

Good things start with a conversation

Your next good
idea starts here.

Tell me about your business, your goals and what you need your website to do. I’ll help you work out the next step, from a first build to improvements and ongoing care.

0161 399 4751me@samjayheaton.com4 Bridgeman Terrace, Wigan,
Greater Manchester, WN1 1SX

I read your message and help you work out a useful next step.

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