Considered campaigns.
Campaign planning and account review
From the advert to the enquiry
Google Ads.
Give the right offer a clear route.
Connect the advert, landing page and follow-up. I manage Google Ads alongside the website, so your offer and the journey after each click work together.
- Simply Worktops
- Blanket Box
Your developer. Your direct contact.
A proper starting point
A clear offer.
A focused campaign.
Paid search works best when the advert, landing page and follow-up agree with each other. I can manage Google Ads alongside the website and technical work, helping you put a clear offer in front of relevant people and understand what happens after the click.
Before launching a campaign, we need to understand what you sell, where you can deliver it and what a worthwhile customer is worth to the business. We also need to know how quickly you can respond and whether the current website gives someone enough confidence to enquire or buy.
That groundwork helps set a realistic budget and define useful conversions. A cheap click that never becomes a suitable enquiry is not necessarily a good result. I would rather focus the campaign on the services and products you actually want to grow.
What matters in the work
A clearer direction.
Useful, measured work.
Useful landing pages.
Landing-page recommendations and development
Conversion measurement.
Conversion setup and measurement checks
Retail feeds.
Feed and Merchant Center support for agreed retail campaigns
From the portfolio
Different businesses.
Individual thinking.
A few examples of the websites and long-term relationships behind my work.
Simply Worktops
A detailed catalogue. Support beyond launch.
A WooCommerce website for Simply Worktops, backed by my ongoing SEO, AIO, Google Ads, hosting and website maintenance services.
- WooCommerce
- Web Development
- SEO & AIO
Blanket Box
A family business. A shop with warmth.
A focused WooCommerce shop for Blanket Box, with ongoing SEO, Google Ads, hosting and support for the Lancashire family business.
- WooCommerce
- Web Design
- SEO
The detail behind the work
A considered approach.
From the start.
The choices, practical details and support that shape your project.
01Give the campaign a suitable landing page
Sending every visitor to the homepage can make them work too hard. A specific service or product category page can match the search, answer common objections and make the next step easier. I can improve or build those pages as part of the agreed work.
Useful landing pages include a clear offer, relevant examples, sensible form fields and a contact route that works on mobile. They should explain the service honestly, including practical limits, rather than use an advert to promise something the page cannot support.
02Manage search and shopping around the brief
For service businesses, campaigns may focus on particular services and locations. For online retailers, the work can also involve product feeds and Google Merchant Center. Account access, feed quality, stock and pricing all affect what is possible and need to be checked before the plan is finalised.
My work for Simply Worktops and Blanket Box includes ongoing Google Ads alongside their websites, SEO and support. That gives me a practical reason to consider the whole customer journey, while keeping advertising spend and organic-search work clearly accounted for.
03Use evidence to make changes
I review search terms, campaign performance and available conversion data to decide what needs adjusting. Tracking has consent and technical limits, so a report needs to explain what was measured rather than imply every sale can be attributed perfectly.
Changes may involve targeting, exclusions, adverts, budgets, feeds or the website itself. The important question is whether the campaign is producing relevant enquiries or sales at a cost the business can support, not whether one headline metric looks impressive.
04Know what you are paying for
I quote the management and implementation work around the required scope. Your Google Ads spend is a separate cost, and any paid tools or external services are identified in the proposal. You retain clarity about the work being done and the budget going into advertising.
If the website or offer needs work before traffic is sent to it, I will say so. A useful starting point is your current site, target services, service area and any existing campaign history you can share through authorised access.
Before we get started
Good questions.
Straight answers.
Is the advertising budget included in your fee?
No advertising spend is implied by a service headline. The proposal separates your ad budget from management, landing-page and setup work.
Can you work on my existing Google Ads account?
Yes, subject to suitable authorised access and an initial review of its setup, campaign history and measurement.
Do you guarantee a cost per lead?
No. Costs depend on the market, offer, competition, landing pages and follow-up. We set useful targets and improve campaigns using actual evidence.
Connected services
Find your next step.
Your next chapter
Good things start
with a conversation.
Tell me what you are working towards. I’ll help you find a useful next step.