AJP Logistics provides urgent haulage and specialist transport, alongside equipment and plant sales and hire. The business serves customers across the UK, with a range extending from truck-mounted forklifts and cranes to barriers and site equipment.
That breadth gives the website two connected jobs: explain what the business can provide and help visitors find the right route to the team. Someone arranging time-sensitive transport has a different starting point from someone comparing equipment for a site.
Organising a specialist offer
The website needs to make those different requirements easy to navigate. Clear service categories, useful product information and prominent contact details put the practical questions first: what is available, where it can be supplied and how to discuss the job.
What I did
My work with AJP covers web design, development, hosting, SEO, maintenance and advertising support. The website presents the transport and equipment sides of the business through their own sections, with service information and contact routes connected throughout.
Photography of vehicles and equipment sits alongside the service detail. It gives the specialist offer a visible context, while dedicated pages provide room to explain the individual services and the business’s UK coverage.