ITS Technology Group designs, builds and operates full-fibre networks for business connectivity. Based in Daresbury, its audience includes channel partners, infrastructure organisations, property businesses and the public sector.
That makes the website more than a company introduction. It brings technical products, network information and partnership opportunities into the same place, alongside news, resources and the people behind the business.
Making the offer accessible
A specialist audience needs enough detail to understand the offer, with clear routes to the information relevant to them. The website separates products, networks and partner content, allowing an initial visit to lead into a more focused conversation with ITS.
What I did
My work with ITS covers web design and development, backed by website hosting and maintenance. The corporate website brings several audiences into one place, with room for both a technical story and the people behind the business.
The experience combines product explanations with dedicated partner information and company content. These sit alongside resources and contact routes, giving the business a central home for both its offer and its ongoing communications.