Custom trade features
Customer discounts and a trade pricing manager form part of the WooCommerce build, alongside custom features developed for this trade storefront.
Manufacturing & trade e-commerce
Sumison
Built for the trade.
Sumison is a Manchester-based trade business, manufacturing its own products and selling through several channels.
- Web Design
- E-Commerce
- Web Development
- Linnworks Integration
- Trade Pricing
The business behind the website
Trade customers.
Connected systems.
- Web Design
- E-Commerce
- Web Development
- Linnworks Integration
- Trade Pricing
Sumison is a Manchester-based trade business, manufacturing its own products and selling through several channels. Sam has worked with the business for around eight years, working across several e-commerce websites specialising in doors, handles and hardware.
The brief
Sumison.com is the trade side of the business. The latest project brought that offer into a new online store, with custom features for trade customers, customer discounts and trade pricing. It also needed to connect with Linnworks as part of Sumison’s wider multichannel setup.
What I did
I designed and developed the website in WordPress, using WooCommerce and Elementor. Alongside the e-commerce storefront, I developed custom trade features, optimised the store and added a customer discount and trade pricing manager.
The build includes a full Linnworks integration and payment gateways for SuperPayments, PayPal and Stripe. My development work brought these requirements into the same project: an online shop shaped around Sumison’s trade offer and the systems behind it.
Considered from every angle
The thinking.
The detail.
Linnworks integration
A full Linnworks integration is part of the build for a business selling through several channels.
Payment choices
SuperPayments, PayPal and Stripe gateways are included in the store, giving the trade website several routes for taking payment.
Search visibility
Search activity.
A dated snapshot.
A snapshot of the business’s Google Search activity, showing how people discover its website and search for the brand.
- Clicks from Google Search
- 45
- Search impressions
- 1,990
- Average brand-query position
- 1.8For “sumison”
Source: Google Search Console, 18 September–15 October 2026. Web search, all countries and devices. Property: https://www.sumison.com/. Clicks and impressions cover this property; position is the average for the named brand query during this period.
People behind the project
Beyond the build.
A working relationship.
The store has only recently launched. An email marketing push has helped establish a steady customer base, and that base is continuing to grow.
The launch is the latest chapter in a working relationship of around eight years, working across the business’s e-commerce websites as its online presence has evolved.
A closer look
The website.
Across screens.
A few views of the pages and the experience on different screen sizes.
Your project could be next
A useful website.
A direct conversation.
Tell me what you are working towards. I’ll help you find a useful next step.