Products and categories.
Category and product search improvements
Search work that understands the shop
E-commerce SEO.
Make the catalogue easier to find.
Connect products, categories, feeds and the buying journey. Practical e-commerce SEO and website improvements, with my service starting from £400 plus VAT per month.
- Simply Worktops
- Blanket Box
Your developer. Your direct contact.
A proper starting point
Start with your business.
Build around the brief.
A shop’s search performance depends on more than a few keywords on the homepage. Products, categories, availability, feeds and the buying journey all matter. I can work on the website and the search plan together, with an e-commerce SEO service starting from £400 plus VAT a month.
Category pages help people navigate a range and understand the differences between products. I review the structure, page content and internal links so important ranges have a useful home rather than depend on a search filter or an unplanned collection of product pages.
We prioritise the categories that matter commercially, taking account of demand, margins, stock and the quality of the current pages. Useful explanations and sensible product groupings help the customer as well as the search work.
What matters in the work
A clearer direction.
Useful, measured work.
Merchant Center.
Merchant Center and free-listing support
Stock and pricing.
Agreed stock and competitor-price monitoring
Website and visibility.
Technical, website and off-page work
From the portfolio
Different businesses.
Individual thinking.
A few examples of the websites and long-term relationships behind my work.
Simply Worktops
A detailed catalogue. Support beyond launch.
A WooCommerce website for Simply Worktops, backed by my ongoing SEO, AIO, Google Ads, hosting and website maintenance services.
- WooCommerce
- Web Development
- SEO & AIO
Blanket Box
A family business. A shop with warmth.
A focused WooCommerce shop for Blanket Box, with ongoing SEO, Google Ads, hosting and support for the Lancashire family business.
- WooCommerce
- Web Design
- SEO
The detail behind the work
A considered approach.
From the start.
The choices, practical details and support that shape your project.
01Improve the product information
Products need accurate names, relevant descriptions, useful specifications and clear options. I can review the content and template together, so important details are not hidden by the way the site is built.
The plan also considers duplicate or thin content, out-of-stock behaviour and the relationship between variants. Not every technical warning requires the same fix; the decision should reflect the platform and how customers buy the range.
02Support Merchant Center and the product feed
The agreed monthly service can include Google Merchant Center management and support for free listings, alongside the website work. Feed access, product data, policy requirements and the account’s current state are checked before changes are planned.
Free listings are distinct from a paid advertising budget, and eligibility does not guarantee that every product will be shown. If Google Ads is also part of the work, the spend and management scope are set out separately.
03Use monitoring to choose practical improvements
The service can include agreed stock and competitor-pricing monitoring, website improvements and off-page SEO. We define the catalogue coverage, competitors, sources and update frequency so monitoring has a useful purpose and a realistic scope.
Simply Worktops and Blanket Box are WooCommerce clients for whom my work includes SEO, Google Ads, hosting and support. Those relationships show the benefit of considering the shop and its marketing together; they are not a promise that another store will achieve the same result.
04A defined monthly plan from £400 plus VAT
The starting service includes agreed category SEO, product SEO, Merchant Center/free listings management, monitoring, website improvements and off-page work. The full proposal explains priorities, access requirements and the amount of work appropriate to the catalogue.
I use available Search Console, analytics and research evidence to review progress, keeping source dates and limitations clear. Tell me what you sell, how large the range is and where the store currently struggles; we can build a plan around the business rather than a generic checklist.
A clear starting point
A proper plan.
A clear quote.
Choose the support your business needs now, with the scope agreed before work begins.
Discuss your projectYour starting price
From £400 per month
- Agreed category and product SEO
- Merchant Center/free listings management
- Scoped stock and competitor-price monitoring
- Website improvements and off-page SEO
Plus VAT · per month
The exact scope and any ongoing costs are agreed in your proposal.
Tools with a purpose.
Google Search Console
Bing Webmaster Tools
Google Analytics
Microsoft Clarity- Ahrefs
I use website data and research tools together to understand what to improve, then connect the recommendations with the work on your site.
Google Search Console
Google search queries, pages, indexing and technical visibility.
Bing Webmaster Tools
Bing search visibility, sitemap and crawling information.
Google Analytics
How visitors use the website and the conversions configured for your business.
Microsoft Clarity
Session and interaction insights where configured with appropriate privacy controls.
Ahrefs
Link research, competitor analysis and technical audit information alongside your measured data.
Before we get started
Good questions.
Straight answers.
Does the £400 monthly starting price include advertising spend?
No. The SEO service and Google Ads spend are separate. Any paid campaign management is also specified in the proposal.
Will you monitor every competitor and every product?
The proposal defines catalogue coverage, competitors, sources and frequency. The starting price does not imply unlimited monitoring.
Can you make the website changes too?
Yes, agreed implementation can be part of the service. Larger new features or integrations may need a separate development quote.
Connected services
Find your next step.
Your next chapter
Good things start
with a conversation.
Tell me what you are working towards. I’ll help you find a useful next step.