Blanket
Box

The catalogue separates collections such as wool, fleece, cotton, recycled blankets and personalised products. Category pages pair introductory information with product listings, while browsing controls give customers ways to narrow the range. Stock information and visible prices help them assess the choices before opening a product.

Individual product pages bring the image, description, price and purchase controls together. Delivery and returns information sit within the wider shopping experience. Corporate and personalised blanket pages provide other ways into the business for customers whose needs go beyond buying a single item from the standard range.

The website gives the family story and customer feedback a place alongside the shop. Those are useful signals for someone buying from a retailer they may not have encountered before. They also make the site feel connected to the people who run the business, rather than presenting a generic catalogue.

The customer comments displayed on Blanket Box relate to its products and service. They remain the retailer’s feedback and are not used as testimonials about my development work. The case study focuses on the website and the services I provide, keeping those different kinds of evidence clear.

My continuing work includes SEO and Google Ads, alongside hosting and support. A useful shop needs relevant product and category content as well as a technically sound browsing experience. Marketing activity should connect people with the right part of the catalogue and give them a clear route towards a decision.

For this client, the benefit of an ongoing relationship is having website and marketing support connected to the same understanding of the business. I can work with the shop as its range and priorities change, rather than treating launch as the end of the conversation. The result is a focused e-commerce example for independent retailers who want a professional online shop and someone they can continue to work with afterwards.